"Just getting the right designs. It’s a gift and a curse. You’ve got all eyes on you, so if you deliver something great, it’s gonna get held as, “Oh, it’s supposed to be great.” And even if it’s good or it’s OK or something, it’s gonna get bashed. There were phases where I could just do the bear on a Polo and it would’ve made $100 million. At a certain point. But I always say I was a designer before I was a rapper, and I really wanted to get into design. So then, trying to start designing and goin’ with my girl down to the fashion district and stuff, and looking at fabrics and stuff like that, I’m like, “Oh, shit. This is real.” I’ve learned so much about materials and fabrics and applications and sequence and shiny fabrics and fits and all type of shit…"
"Yeah, we’ll have stuff in stores by November"
The Stylest: Pastelle?? I think Kanye West is creative, innovative and all that other good stuff, but when it comes to creating a clothing line, creative designers have more in mind than their creative minds. As a designer Kanye West has to take into consideration his target market in the development of his line and in implementing the key elements in his designs. Another way of saying it is in order for Ye' to sell the way he might really want to, is to make some cheesy stuff that might attract the flashy customer of today, instead of making some of the more unique and better detailed stuff i've seen him display himself. I really hope that kanye balances the two and doesn't just jump in the pile of money. Good luck ye'
