Monday, March 31, 2008

Stop washing your jeans!!!!

Only the finest jeans are made of selvage denim.

"Selvage denim is made on old-style shuttle looms rather than modern, projectile looms. In simple terms, this means during the fabric weaving process, the cross-thread goes back and forth as one continuous thread, rather than as individual threads for each cross weave. As a result, selvage denim has a clean edge. Modern, single thread weaving has a frayed edge.

The selvage edge is usually stitched with a colored thread and on vintage jeans, you'll find red, white, green, brown or yellow thread running down the edge, the most common being red. This distinction was made by fabric mills to differentiate between fabrics. True vintage jeans can be recognized the selvage edge.

Japanese selvage denim is the finest and most rare on the market today.

Historically, American denim was considered superior. In time, however, because shuttle looms only made 30-inch wide cloth, they became obsolete. In the 1950’s, when American jean manufacturers saw demand for their product skyrocket, they searched for faster, less expensive methods for producing denim fabric. They mothballed the traditional shuttle-type looms in favor of modern, projectile looms which could make a 60-inch wide fabric (or wider) for much less money. The fabric produced, however, was lighter and less durable. Manufacturers also replaced real indigo dye with synthetic substitutes and began pre-washing all fabric in order to control shrink and twist. The byproduct of these changes was an article lacking character with no potential for greatness.

Three decades later, select Japanese companies saw a market for traditionally made denim. They bought up most of the old, American shuttle looms and began crafting denim for small, local clothing companies. When the “Premium Denim” craze began, a few forward thinking companies introduced jeans made of selvage denim dyed with real indigo.


Quality denim is indigo dyed using loop dying machines which, like the looms, are rare and ancient machines., Some brands use up to 30 dips, creating a rich, deep indigo blue color with excellent character.

As for the raw materials, the best manufacturers use 100% cotton threads, which though they break more easily during. This stitching requires a special machine, which again, has not been produced for the past 40 years. Whenever possible, superior denim manufacturers use Union Special brand machines, the "Rolls Royce" of American sewing machines from the fifties.

The immense care put into the detailing of this unique denim fabric, from the raw material to the weaving, dying and stitching, creates a jean of exceptional quality. Denim produced on shuttle looms is naturally irregular and these irregularities are enhanced as the jeans age, causing every pair to develop a unique and beautiful pattern as it fades. The deep blue color and the way the jeans fade can only be achieved by using the loop dying system. These details give the jeans authenticity and give you the knowledge that you own an article of the highest quality. Like fine wood, jeans made of selvage denim will only become more beautiful with age and wear, acquiring a patina unique to the wearer that is impossible to reproduce artificially. Each pair transforms in to a one of a kind piece. Owning and wearing jeans made of selvage denim is a very personal experience that no other item of clothing can give you."


The Stylest: Selvage denim is to be worn as much as possible within a week (everyday for best results) without washing them. This process goes on for about 6months to a 1 year. To some people this might sound disgusting, but to other that understand selvage denim and crave that visual aftermath of the "hard work," not washing the jeans can be looked at as pure genius.
Personally, I think selvage denim is rad!!! Nudie happens to be my favorite brand. I own the Nudie Mesa Japanese Selvage (500 pair produced). To be able to take something and individualize it like you can with selvage denim is so fetch. You can wear the same size and buy the same exact jean as someone else and get different results?? sign me up. Japanese denim is like the texas instrument of calculators, the Brita of filtered water, or maybe even the rappin' 4 tay of hip hop lyricist...tehehehe. Grab you some selvages and get rid of the k.e.rocafella's, trust."

Ps: I shop at Context in Madison, WI for my Selveges. aka Context.com. Amazing customer service and a nice selection. Denimbar.com also has some goodies.


Before / After front / After back

Friday, March 28, 2008

Look: Knit-game in paris

Getting your knit game right is a gen-ed, wearing it like this is like keeping up with your electives. The sweet thing about street fashion in Paris is the creativity. This knit sweather is almost the size of a throw, with a large tie to keep up with the proportions. Also blessing some duck boots (look to be gucci) and a bag that just happens to complement its sole. I think the look is fetch and appreciate the mind behind it.

Ps: I want to go to Paris, bad!!

Pastelle by Kanye West

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Kanye West's clothing brand:

"Just getting the right designs. It’s a gift and a curse. You’ve got all eyes on you, so if you deliver something great, it’s gonna get held as, “Oh, it’s supposed to be great.” And even if it’s good or it’s OK or something, it’s gonna get bashed. There were phases where I could just do the bear on a Polo and it would’ve made $100 million. At a certain point. But I always say I was a designer before I was a rapper, and I really wanted to get into design. So then, trying to start designing and goin’ with my girl down to the fashion district and stuff, and looking at fabrics and stuff like that, I’m like, “Oh, shit. This is real.” I’ve learned so much about materials and fabrics and applications and sequence and shiny fabrics and fits and all type of shit…"

"Yeah, we’ll have stuff in stores by November"

The Stylest: Pastelle?? I think Kanye West is creative, innovative and all that other good stuff, but when it comes to creating a clothing line, creative designers have more in mind than their creative minds. As a designer Kanye West has to take into consideration his target market in the development of his line and in implementing the key elements in his designs. Another way of saying it is in order for Ye' to sell the way he might really want to, is to make some cheesy stuff that might attract the flashy customer of today, instead of making some of the more unique and better detailed stuff i've seen him display himself. I really hope that kanye balances the two and doesn't just jump in the pile of money. Good luck ye'

Tuesday, March 25, 2008

Music x Art

David Garibaldi is an artist that is really giving my generation a good name. He's building a big bridge in between music and art. No1's quite doing it like fam (if im wrong, comment with links proving me wrong). This is a video where he paints a picture while listening to stronger. With the time constraints and the pressure he underwent while painting this picture, it just amazes me even more how great it came out. I'm definitely messing with fam (nh)...just "wait 'till i get my money right." (click on his name to purchase/see more)

Silvia Fendi: Fendi Spirit Lives On

Silvia Venturini Fendi was just four years old when Karl Lagerfeld took the creative reins at her family's fashion house in 1965. Forty years later, Lagerfeld is still around, and so is the sassy Fendi spirit.

"Today, everything has changed, but the spirit of Fendi has remained intact. I like to see something in each product that shows that an intelligent human being has worked on it," Fendi told AFP in an interview.

"My grandmother always said, 'Quality, quality'."

Fendi -- creative director for accessories at the label -- represents the third generation of a fashion dynasty that began in 1925 when her grandparents Edoardo and Adele opened a leather and fur goods shop in Rome.

Silvia's mother Anna and her four sisters -- Alda, Carla, Franca and Paola -- inherited the family business and transformed it into a worldwide style powerhouse known for the quality of its products and its innovative technique.

It was the five Fendi sisters that brought Lagerfeld, then a rising star, into the Fendi fold to develop its women's ready-to-wear line. Today, the German designer is a style guru, designing Fendi, Chanel and his own line.

French luxury goods group LVMH bought a stake in Fendi -- still known today for its glamorous furs and handbags -- in 1999 and took over the brand in 2002.

Monday, March 24, 2008

Takashi x M.J


Marc Jacobs (left) & Takashi Murakami (right).

Takashi Murakami

is a prolific contemporary Japanese artist who works in both fine arts media, such as painting, as well as digital and commercial media. He attempts to blur the boundaries between high and low art. He appropriates popular themes from mass media and pop culture, then turns them into thirty-foot sculptures, "Superflat" paintings, or marketable commercial goods such as figurines or phone caddies.
The Stylest: Takashi is also well known in the states for doing some amazing work for Kanye West. He did the cover for Graduation and the new chain Ye' wears. He is also very well known for the multi-colored Louis Vuitton monogram print.

Marc Jacobs
an American fashion designer. He is the head designer for Marc Jacobs, as well as the diffusion line Marc by Marc Jacobs. Jacobs is also the creative director of the prestigious French design house Louis Vuitton.
The Stylest: Marc Jacobs is that deal. I mean that deal. For bless-it, fam is the creative director for the sickest trunk, luggage, bags and accessory company in the world.

*Fondling my LV groupie tatoo*


Sunday, March 23, 2008

Talk show goes wrong!! Hilarious





This shouldn't be funny, but it's definitely funny as hell!!!

Hey Jeremy!! Tehehe

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Fashion Designer and store owner of FruitionLV Jeremy Scott...This is the genius at his most recent fashion show to date... Most of his work i see a vintage inspiration in and me loves vintage.

3.1 Phillip Lim

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Phillip Lim is a nut. This line (FRTW '08) is so fetch. So fetch. The designers do a great job of balancing the same elements through both their women and men lines. Check the slideshow on www.style.com.

Tazmanian Devil

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This is quite hilarious, but stellar. As one of the best, its in your curriculum vitae to do this.

"Pre-School"

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Viktor & Roth fashion show. An amazing capture... You gotta start 'em off early...

How Louis Vuitton are you??

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The colors for '08 is silver/grey...grab something heather grey, jr high school gymshirt grey, etc. this year...trust! Louis Vuitton expresses how well silver has done for them. I likey...